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Dabur aims big expansion in skin care

Posted on: May 26, 2009 at 1:25 pm | 29 views




Dabur has big expansion plans in the skin care segment, on the back of its acquisition of Fem Care Pharma last year, with plans to expand range of products from Fem Care Pharma`s stable besides launching a new brand of its own, reports Business Standard.

The company said that their skin care attack would be driven by a three-pronged strategy, the first would be the Gulabari range of mainstream skin care products offering the benefit of roses, the second would be the Fem range of skin care products and the third would be a completely new brand, details of which are currently not available.

While Dabur`s presence in the estimated Rs 12 billion Indian skin care market is limited only through the Gulabari range at present, it is expecting to have a sizeable share as soon as it completes the Rs 2037.3 million acquisition of Fem Care Pharma by June-end.

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